NightshiftDirect

Service

Technical SEO

A good page can still go missing from search. Google may be told to skip it, or pointed at a different address, and nothing on the page itself looks wrong. Technical SEO finds those problems, fixes them on a staging copy of your site, and shows you the evidence from before and after.

Who it is for

Technical work is for sites that have pages worth finding and something standing in the way. It fits:

What is included

What counts as technical

Technical SEO is about how search engines reach, read and store your pages. In practice that means crawling and indexing (whether Google is allowed in, and whether it is told to keep the page), redirects, canonical tags that name the real address of a page, sitemaps, speed, and structured data. The technical checks the free scan runs sit in these groups, and each finding names the page and shows the evidence.

One stray line in robots.txt can hide a whole folder of service pages. A canonical tag copied from a template can tell Google that every page is really the homepage. Neither shows up when you look at the page in a browser, which is why these problems can sit unnoticed for years.

The speed thresholds Google publishes

Google's web.dev guidance sets three Core Web Vitals and a good threshold for each: the main content should appear within 2.5 seconds (Largest Contentful Paint), the page should respond to a tap or click within 200 milliseconds (Interaction to Next Paint), and the layout should shift by no more than 0.1 (Cumulative Layout Shift), all measured at the 75th percentile of page loads (web.dev: Web Vitals).

Those are the thresholds we work to. When your site has enough visitors to appear in Chrome's real-user data, we use that. When it does not, a single lab test stands in, and it is labelled as one in everything we send you.

How a Fix Sprint runs

A Fix Sprint buys up to 12 hours of work, shipped within 10 business days of access. We start from your scan findings, estimate each fix and agree the list with you. Every change is staged first, goes live only after you approve it, and comes back to you with before and after evidence.

When the list is longer than the hours, you choose the order. We show each fix with its estimated minutes, from the same table the scan publishes, and suggest starting with the findings that put the most search visits at risk. Whatever does not fit stays on a written list for a second sprint or a monthly plan.

Some platforms limit what can be changed. A hosted site builder may not let anyone edit robots.txt or set up server redirects. If a fix is not possible on your platform, we tell you before the work starts. At a practice that treats people, contact and booking forms use the practice's own form or booking provider: we link or embed it, and health details never pass through our systems.

What it costs

Published plans that include this service: Fix Sprint, Roadmap Audit, Growth and Authority. Every price is published, and monthly plans run month to month.

Fix Sprint

$950 one time

Up to 12 hours of the fixes your scan found, shipped in 10 business days with before and after evidence.

Or request to start

Roadmap Audit

$495 one time

A full crawl with your Search Console and Analytics data, a competitor and map-pack snapshot, and a written 90-day plan in 3 business days. Credited to your first month if a plan starts within 30 days.

Includes the fix for every finding in your free scan.

Or request to start

Authority

$3,750/mo

Everything in Growth, plus eight articles a month, a full AI-search program, a quarterly data study with local press outreach, and conversion fixes.

Or request to start

All prices, add-ons and the terms that apply to every plan are on the prices page.

How the work gets done

  1. Run the free scan, or send us findings you already have.
  2. You grant access to your website and Search Console, and to Cloudflare if your site uses it.
  3. We estimate each fix, and you agree the list and its order before work begins.
  4. Fixes are made on a staging copy of the site and go live only after you approve them.
  5. We run the same checks again after each fix and send you the before and after evidence.
  6. Anything left over goes on a written list for a second sprint or a monthly plan.

Access we ask for

You grant each role from your own account, and you can remove it from the same screen. We never ask for a password. The access guide shows every step.

What you approve

What we do not promise

Questions

What if my fixes need more than 12 hours?

You choose which ones go first, and the rest stay on a written list. A second sprint picks up where the first stopped. Growth and Authority include technical fixes as part of the monthly work, so on those plans the list keeps moving without separate sprints.

Do you work on WordPress and Shopify sites?

Yes. On WordPress we ask to be added as an administrator; on Shopify you accept our collaborator request. Shopify manages some technical files itself, so a few fixes are done differently there, and we tell you which before starting. For another platform, tell us which one and we will say what is possible on it.

Could a fix break my site?

Every change is made on a staging copy first, and you approve it before it goes live. We record exactly what we changed, so any change can be undone. If something behaves differently after going live, we put it back first and investigate second.

Can a site built with a page builder be made fast?

Usually faster, not always fast enough. Page builders tend to load a lot of scripts, and some of that weight cannot be removed without rebuilding. We measure first, tell you what is realistic, and say so plainly if the builder itself is the limit.

Do you need access to Cloudflare?

Only if your site uses it. Some redirects and caching rules live there rather than on the site. We ask to be invited as a Domain Administrator for your website's domain, as the access guide shows.

What evidence will I get for each fix?

The finding and its evidence from the scan, the change we made, and the same check run again afterwards. For speed work you get the measurements before and after. Real-visitor data takes a while to reflect a change, so each figure says whether it came from real visitors or a lab test.

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