Blog
Each post answers one question a business owner asks, in plain words, with one worked example or one close reading of a Google document. Every outside figure links to where it came from, and every post shows the day it went up.
Does my website need to work well on phones to show up on Google?
Google reads the phone version of your pages to index and rank them. What that version has to carry, and what to check on your own phone.
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Can I see what ChatGPT or Google's AI says about my business?
No assistant shows you the words it used about your business, so you ask. A list of questions to put to each one, and what to record each round.
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What should I do about a fake review of my business?
Report it for the policy it breaks and reply once without accusing anyone. If Google keeps it, appeal once. Never answer a fake review with a fake one.
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How often should I post on my Google Business Profile?
Google names no schedule, only a six month clock on posts without a date range. How to set a rhythm you can keep, and what to put in each post.
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What happens to my Google ranking if I change my business name or address?
A move keeps your profile and, for most businesses, your reviews. A new name may not. Where Google draws the line, and what to update first.
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Should I answer every Google review, even the good ones?
Google calls replying a best practice. What a short, specific reply says, how to handle a bad review inside the rules, and the time it takes.
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Do I need a separate page for every town I serve?
When a town earns its own page, what Google calls doorway abuse, and one plain way to cover every other town you serve.
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