Guides
Each guide answers one question an owner asks before spending money on local search. Every outside figure links to where it came from, and every page shows when it was published and last changed.
How much does local SEO cost?
What local SEO costs, what the price should buy, and our own published prices beside a sourced market range.
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SEO or paid search: which should a local business pay for first?
How paid clicks and organic work differ in cost, speed and what is left when you stop paying, with sourced ad costs.
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Should you do local SEO in-house or hire an agency?
What you can do yourself, what a hire costs, and when an agency is the better use of the money.
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Is local SEO worth it for a small business?
How to tell whether local SEO can pay for itself, using your own numbers, and when it is not the right spend.
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What should a local SEO audit check?
The checks a local SEO audit should cover, which ones our free scan runs, and what only access to your accounts can show.
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How do you choose a local search agency?
Honest questions to ask any local search agency, the answers that should worry you, and where we are still new.
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