Local
$1,250/mo
GBP Care and Review Engine, citation cleanup, two data-backed local pages a month, map-pack tracking and a monthly report against your day-one baseline.
Industry
Local search for electricians
Hiring an electrician means letting someone work on the wiring inside their walls, so customers want to know you are qualified before anything else. They also search for the job by name: a panel upgrade, a charger in the garage, a generator for the next outage. This page covers how your site and profile show both.
The license comes first
Most states require electricians to pass a test and hold a license, the rules differ from state to state, and keeping a license can mean continuing education (Bureau of Labor Statistics). Show your license number wherever people decide whether to call, with the state that issued it, and if your state has more than one level of license, name yours.
Why customers are wary of listings
A complaint filed for the FTC and the state of Illinois in May 2026 accuses a company of setting up thousands of profiles for home repair firms that did not exist. It says the company drew callers with search terms such as electrical services, gave the profiles addresses that were invented or belonged to someone else, filled them with fabricated five-star reviews and sent the calls to people working somewhere else (Federal Trade Commission). Those are the complaint's allegations, not findings.
Give a wary customer two things to check before calling: a license number on your site with your business name beside it, and a local phone number that matches the one on your profile. The scan flags a site that shows more than one number as L1, and checks as A3 whether your structured data lets Google match the site to a real business.
One profile for the whole area you serve
If you drive to your customers and they never come to you, Google's term for you is a service-area business. Remove your address from the Business Profile and keep one profile for everywhere you work, listing your areas by city or postal code rather than as a radius. Google caps the list at 20 and wants the outer edge no farther than about two hours of driving from your base (Google Business Profile Help).
List the towns where you want work and can arrive quickly, not every place within reach.
A page for each job people name
Electrical searches tend to name the work: panel upgrade, EV charger installation, whole-house generator, rewiring an older home. Each job you want more of deserves a page saying what it involves, what you check before you quote, whether a permit is part of it and how long a visit usually takes. The scan reports thin service pages as C2.
Skip the rest. A generator page when you do not install generators brings calls you have to turn down.
When the power is out or something smells hot
The person calling about a dead circuit or a burning smell is holding a phone and wants a licensed electrician now. Every page should carry your number as a link that dials when tapped. The scan looks for one on your homepage as V1, and as E5 it checks whether the homepage tells a phone to fit the page to its screen.
Be honest about when you answer. If you take calls at night, say so and say how after-hours work is charged, in your own words. If you do not, say when you open, so nobody waits on a callback that is not coming.
Paid leads, and a review request after each job
"Electricians" appears on Google's list of US categories for Local Services Ads, which bill per lead (Google Local Services Help). We do not manage these ads yet.
On Local, Growth and Authority, each customer is sent the same review request once the work is done, with nothing offered for it and nobody filtered out, because Google's policy forbids both (Maps content policy). Within one business day of each review we draft a reply and post it. The exception is a negative review that mentions facts, such as a bill the customer disputes or a fault that came back after your visit: that reply is held until you approve it.
What paid search costs
LocaliQ has no category for electrical work. The table below uses Home & Home Improvement, which spans many trades besides yours, with no months given for its averages, so read them as a loose guide.
In that category a lead from a search ad averages $90.92 (LocaliQ). Electrical jobs range from a single outlet to a new service panel, so whether that is worth paying depends on the work you want. If you already buy ads, the cost of a booked job in your own account tells you more than any average.
| Cost per click | Cost per lead |
|---|---|
| $8.33 | $90.92 |
What we check first
Someone looking for an electrician wants to know you are licensed, that you do the job they need and that they can reach you from a phone. These checks cover what your site can show them.
- V1: Phone visitors can't tap to call
- E5: Your site is not set up for phones
- C2: Service pages say too little
- C3: Your city is not in your main headline
- L1: Your phone number doesn't match across the site
- A3: Search engines can't confirm who your business is
Which plan fits
Local fits a contractor running every crew out of one shop. The two local pages it adds each month can start with the jobs you want more of, such as panel upgrades or chargers.
Before booking bigger work, a customer may want to know whether an older panel can take an EV charger. Growth answers questions like that in four articles a month, and adds an AI-search visibility report and technical fixes to your site. Authority is meant for a contractor with crews across a large metro area.
Growth
$2,250/mo
Everything in Local, plus technical fixes, four articles a month, an AI-search visibility report and a quarterly roadmap refresh.
Authority
$3,750/mo
Everything in Growth, plus eight articles a month, a full AI-search program, a quarterly data study with local press outreach, and conversion fixes.
One client per business category per metro area on the Local, Growth and Authority plans. A metro area is a U.S. Census core-based statistical area. For a law firm, each practice area counts as its own business category. A law firm holds only the practice area its plan covers at each location, named in writing when the work starts; a second practice area takes a plan of its own.
Starting assumptions for the scan
- Value of a new customer
- $500
- Visitors who become customers
- 7%
Starting assumptions, not benchmarks. Replace them with your own numbers. They are what the scan starts from when you choose Electrical. How the estimate works.
What we do not promise
- A set number of service calls. Each month's report shows where you stand against the baseline taken on day one.
- Map results outside the area you serve. Google weighs how far a business is from the person searching, alongside relevance and prominence (Google Business Profile Help), and no work on your site moves your shop closer.
- Safety advice for your customers. Your pages tell people to call a licensed electrician; anything more comes from you.
Questions
Where on our site should the license number go?
In the footer of every page, on the contact page and on each service page, with the issuing state. Most states license electricians (Bureau of Labor Statistics), and a customer who looks for the number should not have to hunt.
Is a separate page for EV charger installation worth it?
Yes, if you install them and want more of that work. A page on what the installation involves answers people before they call.
We do residential and commercial work. Do we need two profiles?
No. One business working from one base keeps one profile. Choose categories that describe the business rather than keywords (Google Business Profile guidelines), and give homes and businesses their own pages on your site.
Would you also work for another electrician in our metro area?
No. Across Local, Growth and Authority we take one electrical contractor per metro area, and while that is you, no other electrician there can sign up for them.
Do Local Services Ads make sense for an electrical contractor?
Only while you have room in the schedule. Google runs these ads for electricians in the US and charges per lead (Google Local Services Help), so they suit a slow stretch when someone can return every call within the hour. Booked a month out, you would pay for leads you then turn down.
Each of our branches has its own shop. Is that one profile or several?
Several, if each shop has its own crew and serves its own towns. Google's guidelines then allow a profile for each location (Google Business Profile guidelines). The first branch sits inside your plan, and each of the others takes its own Additional location add-on.
Related
Services
- Local SEO: Your Business Profile, reviews, listings and site worked on together for the map results and local searches your customers make.
- Google Business Profile management: Your Business Profile kept complete, accurate and active every week, from hours and categories to posts and photos.
- Review management: Review requests after every job and a drafted reply to every review, within the rules Google and the FTC set.
- Technical SEO: The crawl, index, speed and structured data problems that keep good pages from being found, fixed and shown with evidence.
- AI chatbot: A chatbot trained on your own site that answers, qualifies and hands off to your team, and always says it is a bot.
Related reading
Guides
- How much does local SEO cost? What local SEO costs, what the price should buy, and our own published prices beside a sourced market range.
- SEO or paid search: which should a local business pay for first? How paid clicks and organic work differ in cost, speed and what is left when you stop paying, with sourced ad costs.
- Should you do local SEO in-house or hire an agency? What you can do yourself, what a hire costs, and when an agency is the better use of the money.
- Is local SEO worth it for a small business? How to tell whether local SEO can pay for itself, using your own numbers, and when it is not the right spend.
- What should a local SEO audit check? The checks a local SEO audit should cover, which ones our free scan runs, and what only access to your accounts can show.
- How do you choose a local search agency? Honest questions to ask any local search agency, the answers that should worry you, and where we are still new.
Related terms
- Service-area business: A business that travels to its customers, and how Google expects it to show a service area instead of an address.
- Local Services Ads: Google's pay-per-lead ads for local trades and professionals, and the screening and badge that come with them.
- NAP consistency: Keeping your business name, address and phone number the same on your site, your profile and everywhere else.
- Map pack: The short list of local businesses Google shows with a map, and the three things Google says decide who appears.
- Business Profile categories: The primary and additional categories on a Business Profile, how to choose them, and why Google says they affect local ranking.
- Review replies: Answering reviews on your Business Profile, what Google and the FTC say about replies, and what a health practice must never write.
Sources
- LocaliQ: 2026 Search Advertising Benchmarks, updated June 1, 2026. Checked September 26, 2026.
- U.S. Bureau of Labor Statistics, Occupational Outlook Handbook: Electricians, updated August 27, 2026. Checked September 26, 2026.
- Federal Trade Commission: FTC and Illinois Take Action to Stop Deceptive Conduct by Company that Created Thousands of Business Listings of Fake Local Home Repair Businesses, updated May 11, 2026. Checked September 26, 2026.
- Google Business Profile Help: Manage your service areas for service-area & hybrid businesses. Checked September 26, 2026.
- Google Local Services Help: Getting started with Local Services Ads (United States). Checked September 26, 2026.
- Google Maps User Generated Content Policy Help: Prohibited & restricted content. Checked September 27, 2026.
- Google Business Profile Help: Tips to improve your local ranking on Google. Checked September 26, 2026.
- Google Business Profile Help: Guidelines for representing your business on Google. Checked September 26, 2026.