Google Business Profile management

Who it is for

Profile management is for owners who know the profile matters and never quite get to it. It fits:

• Businesses whose profile was set up once, years ago, and has barely been touched since.
• Owners who want the profile looked after without buying a full local SEO plan. GBP Care covers the profile on its own.
• Businesses whose hours change with the seasons or the holidays, so the listing is often wrong on the days it matters.
• Companies with several locations that want every profile kept to the same standard.

What is included

• A new post on your profile every week, written from what is actually going on at your business.
• Opening hours kept current, with holiday and seasonal hours set before the dates arrive.
• Categories, services and attributes checked against what you really offer, and corrected when they drift.
• Photo requests: we tell you which kinds of picture the profile lacks, ask you for them, and add the ones you send.
• A monthly insights report in plain English, built from the performance figures Google records for your profile.

What a complete profile holds, and the rules it follows

A complete profile answers what a stranger wants to know before calling: the right categories, the services you actually sell, hours that include holidays, the attributes that apply, a phone number that matches your website, and recent photos of the real place and the real work.

Google is strict about a few fields. Your business name should be the name you trade under, with no keywords or towns added, because Google's guidelines say unnecessary information in the name is not permitted (guidelines). If you travel to customers, the profile should show your service area and keep your street address hidden. And the address has to be somewhere you really operate: a virtual office or a mailbox at a remote location is not eligible under the same guidelines. When a field breaks one of these rules, we explain why before we change it.

A customer deciding whether to call may look at both your profile and your website, so the two should agree. The free scan checks the parts of your site that back the profile up: one phone number everywhere, a number phone visitors can tap and structured data that names your business.

Posts, and what they are for

Google offers three kinds of post: updates, offers and events. A post older than six months is archived unless it has a date range set (Google's help page on posts). With a new post every week, the profile always shows something from this month.

A post is for the person looking at your profile right now and deciding whether to call. It can tell them you have openings this week, that the seasonal service they need has started, or what a recent job looked like. We make no claim that posts move you up in the results. We post because a profile with current news looks open and looked after to the person reading it.

You stay the owner; we work as a Manager

You keep the owner role. We ask to be added as a Manager, which lets us edit the profile and publish posts, but a Manager cannot remove you, add other people or delete the profile.

Verification and reinstatement belong to the owner. When Google asks a business to verify, re-verify or appeal a suspension, the request comes from you. We prepare what Google asks for and walk you through each step. If someone else controls your profile today, such as a former employee or an old agency, getting it back into your hands comes first.

What it costs

Published plans that include this service: GBP Care, Local, Growth and Authority. Every price is published, and monthly plans run month to month.

All prices, add-ons and the terms that apply to every plan are on the prices page.

How the work gets done

1. You add us as a Manager from your own Google account.
2. We compare every field with your website and what you tell us, and send you the list of corrections before making them.
3. Corrections go in during the first weeks. Anything Google asks you to verify stays with you, and we get it ready.
4. A new post goes up every week, and we ask you for any kind of photo the profile is missing.
5. Before a holiday or a change of season, the new hours are set in advance.
6. Each month you get the insights report. If you leave, the profile never changed hands: you simply remove our Manager role.

Access we ask for

• Google Business Profile: add us as a Manager.

You grant each role from your own account, and you can remove it from the same screen. We never ask for a password. The access guide shows every step.

What you approve

• Any medical, legal or financial claim.
• At a law firm, every review reply and every Business Profile post. The firm sends its own review requests.

What we do not promise

• A ranking or a place in the map results, from posts or from anything else we do on the profile.
• Reinstating a suspended profile. We prepare the appeal with you, and Google makes the decision on its own timetable.
• A profile at an address Google does not accept, such as a virtual office or a remote mailbox (guidelines).
• A number of calls, direction requests or website visits from the profile.

Questions

Do you need the password to my Google account?

No. You add us as a Manager from your own account, so your password never leaves your hands. The access guide shows each step.

Can you verify the profile for me?

No. Verification stays with you as the owner. We tell you which method Google is offering, prepare anything it asks to see, and stay on hand while you complete it.

How often will you post, and about what?

Once a week, about something a customer would want to know that week. Offers and events carry their real terms and dates, and anything that makes a medical, legal or financial claim waits for your approval.

What happens if Google suspends my profile?

Tell us the moment you see it. We check the profile against the guidelines, fix what breaks them, and prepare the request for you to send as owner. Google decides whether and when to restore it, so we cannot give you a date.

Does this also cover Apple Maps and Bing?

Not on GBP Care, which covers your Google profile only. The Local plan adds citation cleanup, which brings your name, address and phone number into line across the main directories and listing sites. Your written scope names each directory before work starts, so you will know then whether Apple Maps and Bing are on it.

Can you use stock photos on my profile?

No. Every photo comes from your business and shows your own place or your own work. A stock image presented as your work misleads the customer, so it never goes up.

I have several locations. How is that priced?

Each location has its own profile, so GBP Care is priced per location, as the price block shows. On Local, Growth and Authority, each extra location is the Additional location add-on.

Related

Services

• Local SEO: Your Business Profile, reviews, listings and site worked on together for the map results and local searches your customers make.
• Review management: Review requests after every job and a drafted reply to every review, within the rules Google and the FTC set.

Industries

• Dentists: Local search for dental practices: new-patient searches, reviews within patient-privacy rules, and pages that answer before the call.
• Med spas: Local search for med spas: treatment pages that stay within the rules, reviews, and a Business Profile that matches what you offer.
• HVAC: Local search for heating and cooling companies: service-area pages, emergency searches, and the calls that come in when the weather turns.
• Plumbers: Local search for plumbing companies: a service-area profile, pages for the jobs people search for, and details a customer can check first.
• Roofers: Local search for roofing companies: a service-area profile, storm-season searches, and license and insurance details where homeowners look.
• Electricians: Local search for electrical contractors: a service-area profile, license details up front, and pages for the jobs people search for by name.
• Law firms: Local search for law firms: practice area pages written within the advertising rules, a profile for each office, and reviews asked for fairly.
• Chiropractors: Local search for chiropractic practices: condition pages with no health claim you have not approved, reviews within privacy rules, and booking.

Related reading

Guides

• How much does local SEO cost? What local SEO costs, what the price should buy, and our own published prices beside a sourced market range.
• Is local SEO worth it for a small business? How to tell whether local SEO can pay for itself, using your own numbers, and when it is not the right spend.

Related terms

• Google Business Profile: The free listing that puts a business on Google Maps and in local results, and what keeping it accurate involves.
• Service-area business: A business that travels to its customers, and how Google expects it to show a service area instead of an address.
• Business Profile categories: The primary and additional categories on a Business Profile, how to choose them, and why Google says they affect local ranking.

Sources

• Google Business Profile Help: Guidelines for representing your business on Google. Checked September 26, 2026.
• Google Business Profile Help: Create & manage posts on your Business Profile. Checked September 27, 2026.