AI chatbot

Who it is for

A chatbot earns its keep when your site already holds the answers but visitors would rather ask than read. We do not offer it to dental, chiropractic, medical spa, medical or other practices that treat people. It suits:

• Businesses whose phone rings with questions the site already answers: opening hours, areas served, what a service includes.
• Owners who want an evening visitor to leave a name and number instead of leaving the site.
• Teams that want each new inquiry to arrive with the basics already asked.

What is included

• A chatbot trained on the pages of your site, answering general questions in plain language from what those pages say.
• Price and policy answers drawn only from a list you approve.
• The qualifying questions you choose, asked before the handoff, so your team knows what the visitor needs and how to reach them.
• A handoff to your phone number, booking link or email whenever a question falls outside what it may answer.
• A clear statement in every conversation that the visitor is talking to a bot.
• Installation with one script tag or through Google Tag Manager, staged first and published after you approve it.
• A conversation log for you to review.

It says it is a bot

California law makes it unlawful to use a bot to mislead a person in California about its artificial identity in order to push a sale, unless the bot discloses clearly and conspicuously that it is a bot (California Business and Professions Code). We apply that rule to every visitor, wherever they are. The chat opens by saying it is an automated assistant, and it is set up never to claim to be a person, even when a visitor asks. This is general information about the law, not legal advice.

What it answers, and what it hands to a person

It answers general questions from your pages. Prices and policies come only from the list you approve before launch, even when a page of your site mentions a price. When a visitor asks something neither covers, it says so and offers the handoff you chose.

Some questions always go to your team. Anything medical, legal or financial is passed straight on, and any wording on those subjects that we draft for the bot needs your approval first. Qualifying means asking the few questions your team would ask anyway, such as which service the visitor needs and where they are, so the person who picks it up can act on it.

Putting it on your site

The chatbot goes on your site as one script tag, or through Google Tag Manager if you already use it. It is added to a staging copy first, you try it there, and it goes live only when you approve it.

A chat window is one more script on every page, so after launch we run the free scan again to check the chat script does not hold up the page (how we check scripts).

Conversations and what happens to them

Before launch you choose how long the conversation log keeps each chat and who on your team can read it, and chats are deleted from the log when that period ends. Handoff messages that reach your inbox or phone, and any copy of the log you take if you leave, stay under your own rules.

Reading them is part of running a chatbot well: they show what visitors ask that your site does not answer, and they catch its mistakes so the answer or the page can be fixed. A chatbot answers only as well as your pages do, so thin pages make thin answers (service page check).

What it costs

Published plans that include this service: AI chatbot. Every price is published, and monthly plans run month to month.

All prices, add-ons and the terms that apply to every plan are on the prices page.

How the work gets done

1. You grant access to your website, or to Google Tag Manager if you use it, from your own accounts.
2. We train the chatbot on your pages and draft the price and policy answers it may give. You approve them before it answers anyone.
3. You choose the handoff (a phone number, a booking link or an email address), the questions it asks before handing off, and the conversation policy.
4. It is installed on a staging copy of your site, and it goes live only after you approve it there.
5. After launch you review conversations, and mistakes are corrected in the approved answers or on the page it misread.
6. If you cancel, you keep the approved answers and a copy of the conversation log, and a handover file lists the access to remove.

Access we ask for

• Your website: add us as a WordPress administrator, or accept our Shopify collaborator request.
• Google Tag Manager: add us with Publish permission.

You grant each role from your own account, and you can remove it from the same screen. We never ask for a password. The access guide shows every step.

What you approve

• Any medical, legal or financial claim.
• Every change before it goes live on your website.

What we do not promise

• Bookings, leads or a conversion rate. It answers and hands off; whether a visitor books is up to them.
• That it is never wrong. It can misread a page or answer from an out-of-date one, which is why you review conversations.
• Answers to medical, legal or financial questions.
• That it replaces your phone line or front desk.

Questions

Will visitors know they are talking to a bot?

Yes. It says so at the start of every conversation. If a visitor asks whether they are talking to a person, it answers that it is a bot and offers to pass them to your team.

What happens when the chatbot does not know the answer?

It tells the visitor it does not have that answer and offers the handoff you chose: your phone number, your booking link or a message to your team.

Can the chatbot book appointments?

Not by itself. It hands the visitor to your booking link or your email, so bookings stay in the system you already use.

Where are the chat conversations kept?

In the chatbot's conversation log, until the period you set before launch runs out and the chat is deleted. Handoffs are the exception: the message the bot passes on sits in your inbox or on your phone for as long as you keep it.

Can the chatbot quote our prices?

Yes, from your approved list and nowhere else. A price question the list does not cover goes to your team, and when a price changes, you tell us and the list is updated.

Do you offer this chatbot to dental, chiropractic, medical spa, medical or other practices that treat people?

No. We do not offer it to any practice that treats people. We sign no business associate agreement for any service, and we hold no patient contact lists.

Why is there a setup fee as well as a monthly fee?

Both are in the price block above. The setup fee covers the one-time work before launch: training the chatbot on your site, drafting the answers you approve, installing it and testing it. The monthly fee covers running it after that.

Related

Services

• Web design and hosting: A fast, conversion-first website built on your own accounts, then hosted, backed up and kept current.
• Review management: Review requests after every job and a drafted reply to every review, within the rules Google and the FTC set.

Industries

• HVAC: Local search for heating and cooling companies: service-area pages, emergency searches, and the calls that come in when the weather turns.
• Plumbers: Local search for plumbing companies: a service-area profile, pages for the jobs people search for, and details a customer can check first.
• Electricians: Local search for electrical contractors: a service-area profile, license details up front, and pages for the jobs people search for by name.

Related reading

Guides

• What should a local SEO audit check? The checks a local SEO audit should cover, which ones our free scan runs, and what only access to your accounts can show.

Related terms

• Chatbot disclosure: Telling visitors they are talking to a bot, what some state laws require, and how to say it plainly.
• AI hallucination: When an AI tool states something false with confidence, why it happens, and what it means for a chatbot that speaks for your business.
• Business associate agreement (BAA): The HIPAA contract a covered health practice signs with a vendor that handles its patient information, such as the company behind a patient chatbot.

Sources

• California Legislative Information: Business and Professions Code, sections 17940 to 17943. Checked September 24, 2026.