Service
Your site probably shows up for some searches already, often lower down than you would like and for words you never chose. SEO starts from there. We read your own Search Console and Analytics data, write down what to do first and why, then do the work in that order, month by month.
SEO is slower than fixing a profile or starting a review program, and it builds over months. It suits:
The audit is where the work begins, and you can buy it on its own. We crawl every page of your site and set what we find beside what your own data shows: the searches your pages appear for, which of them bring clicks, and the pages visitors leave quickly. Then we write the plan. It takes 3 business days once we have access.
If a monthly plan starts within 30 days of the audit, the audit fee is credited to your first month. If you decide not to go further, the plan is still yours. Use it with your own team or another provider; nothing in it depends on us.
Growth includes everything in Local and works down the written plan. The monthly work covers the technical fixes the plan calls for and four articles a month on the topics it puts first for your business. Growth also includes the AI-search visibility report, which asks a fixed set of questions a customer might ask across several AI assistants, records whether your business is named, and states its method. Every quarter the plan is refreshed, so new data can change the order.
Authority includes everything in Growth, plus eight articles a month and a full AI-search program. Each quarter it adds a data study, which is original research about your market published on your site, with outreach to local press. It also covers conversion fixes: changes meant to turn more of your visitors into calls and bookings.
Google says its systems prioritize helpful, reliable content made for people, and it asks site owners whether their use of automation or AI is clear to visitors (Google Search Central). The plan is written to that standard. A page exists because a customer needs the answer, and we tell you plainly which work NightshiftDirect Scan and Research, our automated system, drafted.
The same groundwork serves Google's AI features. Google says no extra requirements or special optimizations are needed to appear in AI Overviews or AI Mode, and that a page has to be indexed and eligible for a snippet (AI features and your website). A site that is easy to crawl and says clearly what you do is the starting point for both.
Two things owners often ask about are missing from both the free scan and the Roadmap Audit: backlinks, meaning other sites that link to yours, and keyword search volumes. The method page lists everything the free scan leaves out.
Published plans that include this service: Roadmap Audit, Growth and Authority. Every price is published, and monthly plans run month to month.
$495 one time
A full crawl with your Search Console and Analytics data, a competitor and map-pack snapshot, and a written 90-day plan in 3 business days. Credited to your first month if a plan starts within 30 days.
Includes the fix for every finding in your free scan.
$2,250/mo
Everything in Local, plus technical fixes, four articles a month, an AI-search visibility report and a quarterly roadmap refresh.
$3,750/mo
Everything in Growth, plus eight articles a month, a full AI-search program, a quarterly data study with local press outreach, and conversion fixes.
All prices, add-ons and the terms that apply to every plan are on the prices page.
You grant each role from your own account, and you can remove it from the same screen. We never ask for a password. The access guide shows every step.
The free scan reads what anyone can see: your public pages, up to a fixed limit, while you wait. The audit crawls the whole site and adds your private Search Console and Analytics data, a snapshot of competitors and map results, and a written plan. The audit also gives the fix for every finding in your scan. Start with the scan; buy the audit when you want a plan.
Yes, if a monthly plan starts within 30 days of the audit. The fee comes off your first month; after that, the audit stands as a purchase of its own.
Fixes to things that are broken can show once Google recrawls the pages, often within weeks. New pages can take months to be trusted. We will not give you a date, and the quarterly refresh shows you what has moved so far.
It is where Google shows which searches your pages already appear for and how often people click. The Roadmap Audit only reads it, so it asks for a Restricted user, the read-only role. Growth and Authority act on the plan, so they ask for a Full user, which can read the data and submit a sitemap but cannot add or remove owners.
Only where the plan shows it is worth it, usually service pages that say too little. Every rewrite is staged for you to read, and nothing replaces a live page until you approve it.
With the Roadmap Audit on its own. It gives you a written plan built from your own data, which you can hold up against what you are getting now.